Just heard something on the radio on the way home this morning about a couple of blokes in England that thought up a cute new gimmick for milk cartons: They will show the words "fresh" and "sour", accordingly. The announcers were thrilled, but it made me think: That's not accurate!
To use those terms, fresh and sour, it would need to be REAL raw milk. Fresh milk, in many countries, means unpastuerized milk. There's truth in that, as that's the freshest milk you'll get! Check out imported cheeses....if it says "fresh", it means unpasteurized, or raw, milk. And the usage of sour is incorrect, as well. Pasteurized milk goes RANCID! All the live enzymes (and basically everything else that makes milk a health food) is lost when you pasteurize milk. It no longer can naturally change into a soured milk...which is another wonderful transformation of REAL raw milk.
Only REAL raw milk sours; pasteurized milk becomes...garbage. Fresh milk is raw milk. The white stuff you buy in Stop and Shop is a milk food--just like Cheese Wiz. Perhaps that will be the next new gimmick for milk.....milk in a can?! Perish the thought.
Check out www.realmilk.com for info on raw milk!